August 2011
GSI Spotlight
Issue No. 03 Signage  |  Design  |  Fabrication  |  Installation  |  Worldwide

At GSI, at the core of everything we do is DESIGN. It’s essential.


In addition to fabricating quality sign products, we rely on our in-house design team to combine graphics, materials and value engineering in a way that’s visually pleasing, informative and functional.


Our designers understand the markets we serve and the ways in which each type of property functions.


Therefore, our signage designs and way-finding plans are relevant, exciting and unique to your environment and requirements – a positive reflection of your operation and/or your brand.


If you haven’t experienced the GSI design difference, I’d like to invite you to do so. Contact us about a new design/build project and we’ll provide the design services at 50% off our standard fees. But hurry – while our design difference doesn’t expire, this special offer does! (*)


We look forward to working with you,


– Rob Kisstoth, President



(*) Offer valid on new business only initiated August 15 – September 30, 2011.



From New York to Miami ... Virginia to LA ... and worldwide ... GSI's custom fabricated signage can be seen in hospitality establishments, at medical facilities and educational campuses (and more).


Some of our recent design/build projects have included:


Sheraton Tribeca New York Hotel, New York, NY
Client: ABI Design & Construction, New York, NY
Scope of Work: New Build Property – Exterior & Interior Signage Plan


Philadelphia Marriott Downtown, Philadelphia, PA
Client: TVS Design, Atlanta, GA / Host Hotels & Resorts, Bethesda, MD
Scope of Work: Renovation – Interior Signage & Wayfinding


Hyatt Dulles – Executive Meeting Center, Herndon, VA
Client: Thayer Lodging Group
Scope of Work: Expansion – Interior Signage & Wayfinding


Sheraton Los Angeles Downtown, Los Angeles, CA
Client: RIM Hospitality
Scope of Work: Upgrade – Interior Signage & Wayfinding


The Westin Resort & Casino, Aruba
Client: The Westin Resort
Scope of Work: Upgrade – Interior & Exterior Signage

 Special Design Offer
 From New York to Miami
 Client Support
 GSI Service Offerings

“The design development of the new Sheraton brand standards has been a complex project that GSI has managed with both design expertise and professionalism. The difference with GSI is that they “get it.” They simply understand our industry, our brands and the design objectives and challenges we face. But, they also understand all the variables related to actual signage fabrication for value engineering – which enables us to stay on budget.”

Erin Hoover
Vice President of Design for Westin & Sheraton brands
Starwood Hotels & Resorts Worldwide, Inc.
May 2011
Site Survey/Analysis
Wayfinding Program Design
Brand Conversions
Renovation Programs
Brand Standards Development
Custom & Standard Designs
ADA Compliance Analysis
Code Compliance & Permitting
Value-Engineered Fabrication
Project Management

All building to our ultimate goal of client satisfaction!
GSI is a results-driven, turn-key operation offering design,
fabrication and installation of custom architectural signage.

 Visit us at:
Graphic Systems International  |  7 Lockheed Court, Greensboro NC 27409  |  (800) 779-2891  |
Graphic Systems International © Copyright 2011